Eventsza
App Design | Research | Coding
Eventsza – A Seamless Event Planning Platform
Eventsza is a digital marketplace that connects users with event vendors worldwide, making event planning effortless and accessible. The platform caters to all types of events, including weddings, birthdays, corporate gatherings, and more. In Phase One, users can explore and select vendors at no cost, ensuring flexibility and ease in planning their perfect event. The application is designed with two distinct interfaces—one for users to browse, compare, and connect with vendors, and another for vendors to showcase their services and manage bookings efficiently.
This project highlights my expertise in UX/UI design, user research, and digital product strategy, ensuring a smooth and intuitive experience for both users and vendors.
Duration: 2 months
The Challenge
Objective/Goal
This UX design project aims to create a user-friendly event planning application that streamlines vendor selection and booking. The app will feature two interfaces—one for users and one for vendors. In Phase One, users can explore and shortlist vendors at no cost, making informed decisions based on services, pricing, reviews, and availability. The platform will enable effortless event planning by allowing users to filter vendors, interact with service providers, and finalize bookings—all within a single app. The goal is to enhance accessibility, reliability, and convenience in event planning, ensuring a stress-free experience for both users and vendors.
EMPATHIZE
WedMeGood
Eventbrite
Joy
Weddings & Pre-Wedding Events
Corporate Events, Conferences, Concerts, Fundraisers
Weddings & Private Celebrations
– Comprehensive vendor listings with prices and reviews.
- User-friendly interface with a detailed checklist and inspiration gallery.
– User-friendly platform for event promotion and ticketing.
– Integration with social media for broader reach.
– Free comprehensive wedding planning tools.
– Customizable wedding website templates.
– Some vendors lack clear pricing details, requiring users to follow up directly.
– Availability issues with certain vendors.
– Limited customization for event pages.
– Service fees can be high for paid events.
– Limited features for non-wedding events.
– May lack advanced planning tools for large-scale events.
– Vendor directory & reviews.
– Wedding checklist & timeline.
– Inspiration gallery & blog.
– Event promotion tools.
– Ticketing and registration management.
– Analytics and reporting.
– Guest list management.
– Digital invitations & RSVP tracking.
– Budget tracking.
DEFINE
- How might we create a seamless platform where users can effortlessly discover, compare, and book event vendors for any occasion?
- How might we streamline the event planning process by offering a centralized marketplace for vendors across different event types?
- How might we ensure a personalized and stress-free vendor selection experience tailored to users’ event preferences, budget, and location?
- How might we empower vendors with better visibility and direct engagement opportunities with potential clients?
- Establish a one-stop marketplace for all types of event vendors (weddings, corporate events, birthdays, etc.).
- Enhance vendor reach and visibility through verified listings and customer reviews.
- Generate revenue through premium vendor listings, service commissions, and targeted promotions.
- Simplify the event planning process by offering a curated list of vendors tailored to user preferences.
- Provide an intuitive platform where users can compare vendors based on pricing, services, and reviews.
- Ensure a smooth booking experience with timely notifications and seamless vendor communication.
- Implement a robust filtering system to match users with relevant vendors based on event type, location, budget, and availability.
- Develop a dual-interface system—one for users to browse and book vendors, and another for vendors to manage listings and client interactions.
- Integrate real-time notifications and reminders to keep users updated about their bookings and upcoming events.
IDEATE
- Entry Point: Users start at the logo screen, where they can choose to log in/sign up or skip.
- Authentication: If choosing login/sign-up, users are prompted to either log in (if they have an account) or register (if they don’t).
- Home Screen: Once logged in, users access the main interface with three primary sections:
- List of Events (to plan and manage event details)
- Service Categories (to explore vendor offerings)
- Verified Vendor List (for trusted vendor options)
- Event Planning: Users can input event details like date, location, and number of attendees, and access an event checklist.
- Vendor Exploration: Users browse vendor listings and access details such as pricing, gallery, about, and reviews.
- User Actions: Users can engage with vendors by chatting, calling, adding services to a wishlist/cart.
- Service Confirmation: After interaction, users can confirm services and track their status.
- Completion & Feedback: A thank you message is displayed post-confirmation, with an option to rate the vendor.
- This structured flow ensures a seamless experience from onboarding to service confirmation, enhancing usability and engagement.
PROTOTYPE
Color Palette
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- Eventsza’s color palette consists of a rich navy blue, gold, soft ivory, and black, reflecting a blend of elegance, trust, and timeless sophistication.
- Deep Navy Blue (#1D2441) – Represents professionalism, trust, and depth.
- Gold (#C9A356) – Symbolizes luxury, celebration, and success.
- Ivory (#EAEAEA) – A soft, neutral shade for balance and sophistication.
- Black (#000000) – Adds contrast and a sleek, modern touch.
- Eventsza’s color palette consists of a rich navy blue, gold, soft ivory, and black, reflecting a blend of elegance, trust, and timeless sophistication.
Typography
- Headings: Playfair Display – A classic serif typeface that adds a touch of grandeur and elegance. Its high contrast and refined details make it perfect for event branding.
- Body Text: Lato – A clean, modern sans-serif font that ensures readability and approachability, complementing the elegance of Playfair Display.
The combination of these fonts reflects a balance between heritage and modernity, creating a brand identity that is both sophisticated and contemporary.
Mood & Imagery
The imagery used in Eventsza’s branding captures the essence of celebration, culture, and luxury. It focuses on grand venues, intimate moments, and elegant details that define a well-planned event.
- High-quality event photography showcasing weddings, cultural celebrations, and corporate gatherings.
- Visuals of curated decor, premium venues, and fine details to reflect exclusivity and refinement.
- A seamless blend of tradition and modern aesthetics, appealing to a diverse range of users.
The combination of these fonts reflects a balance between heritage and modernity, creating a brand identity that is both sophisticated and contemporary.
Mood & Imagery
The imagery used in Eventsza’s branding captures the essence of celebration, culture, and luxury. It focuses on grand venues, intimate moments, and elegant details that define a well-planned event.- High-quality event photography showcasing weddings, cultural celebrations, and corporate gatherings.
- Visuals of curated decor, premium venues, and fine details to reflect exclusivity and refinement.
- A seamless blend of tradition and modern aesthetics, appealing to a diverse range of users.
