DZA
Website Design | Research | Coding
ZA Legal
DZA Legal, a distinguished law firm, required a digital presence that reflected its expertise, professionalism, and commitment to providing legal services with integrity. The goal was to design and develop a website that served as an informative resource for clients, while adhering to industry regulations that restrict direct marketing techniques.
Duration: 3 months
The Challenge
Legal professionals must maintain a refined and discreet online presence. Unlike commercial businesses, law firms are bound by ethical guidelines that limit direct marketing or promotional strategies. The challenge was to create a website that effectively conveyed the firm’s expertise, services, and thought leadership without overt marketing language. Additionally, ensuring ease of navigation while maintaining a formal and credible aesthetic was essential.
Objective/Goal
The objective was to develop a website that serves as a structured and informative platform, offering clarity on DZA Legal’s practice areas, team, and insights without promotional overtones. The website needed to:
- Provide an intuitive and seamless user experience while maintaining a professional and sophisticated design.
- Incorporate a disclaimer and confirmation feature to align with legal industry standards.
- Showcase the firm’s expertise through well-organized sections, including Practice Areas, Team Profiles, and Thought Leadership (Think Tank).
- Offer a repository of articles, blogs, and legal insights, allowing visitors to explore relevant discussions in law and policy.
- Integrate a structured Careers section with an application upload feature for professionals and interns.
- Maintain a neutral yet elegant color palette (black, white, grey, off-white) to reflect the firm’s brand identity.
EMPATHIZE
Research
Application
Lee & Thompson
Saikrishna & Associates
AZB & Partners
Khaitan & Co
Lawyers Inc
Event Type
Media, Tech & Creative Industries
IP, TMT, Corporate & Competition Law
Corporate, M&A, Finance, Disputes
Full-Service Law Firm
General Legal Services
Strengths
– Covers diverse sectors like Film, Music, and Digital.
– Detailed team profiles enhance credibility.
– Client-focused approach.
– Detailed team profiles enhance credibility.
– Client-focused approach.
– Strong industry expertise in Media, Pharma, and Tech.
– Useful resources like Compliance Cues.
– Comprehensive practice area details.
– Useful resources like Compliance Cues.
– Comprehensive practice area details.
– Well-recognized with strong market presence.
– Tailored industry services.
– Tailored industry services.
– Broad legal expertise across industries.
– Regular thought leadership content.
– Regular thought leadership content.
– Simple, easy-to-navigate website.
– Client testimonials build trust.
– Client testimonials build trust.
Weaknesses
– Needs more engaging visuals.
– Complex navigation may overwhelm users.
– Complex navigation may overwhelm users.
– Outdated design.
– Heavy text with limited visuals.
– Heavy text with limited visuals.
– Lacks interactive elements.
– Minimal use of visuals.
– Minimal use of visuals.
– Navigation can be complex.
– Inconsistent design.
– Inconsistent design.
– Lacks depth in practice areas.
– Minimal visual engagement.
– Minimal visual engagement.
Features
– Practice Area Pages
– Team Profiles
– News & Insights
– Team Profiles
– News & Insights
– Industry Insights
– Educational Resources
– Detailed Service Pages
– Educational Resources
– Detailed Service Pages
– Awards & Recognition
– Industry-Specific Solutions
– Industry-Specific Solutions
– Insights & Publications
– Sector-Specific Pages
– Sector-Specific Pages
– Client Testimonials
– Basic Service Descriptions
– Basic Service Descriptions
DEFINE
How we Might
- How might we create a modern, professional website that enhances the firm’s digital presence?
- How might we ensure a clean, structured layout that reflects credibility and trust?
- How might we make key information easily accessible to potential clients across all devices?
- How might we maintain a minimalist yet engaging design that adheres to global standards?
Project Goals
Business Goals
- Establish a sleek, contemporary website to strengthen brand identity.
- Enhance visibility and credibility with clear, structured content.
- Provide an effortless browsing experience across desktop and mobile.
- Ensure a polished, globally competitive digital presence that attracts potential clients.
User Goals
- Ensure a seamless, distraction-free experience when exploring legal services.
- Provide clear navigation for quick access to practice areas, expertise, and team profiles.
- Maintain a professional yet approachable tone to foster trust.
- Optimize for fast loading, mobile responsiveness, and accessibility.
Technical Considerations
- Develop a minimalist, high-contrast design with strategic use of whitespace.
- Ensure fast performance and smooth user interactions.
- Implement structured content hierarchy for clarity.
- Optimize for SEO and mobile-first indexing to improve discoverability.
- Prioritize mobile-friendly design with intuitive touch interactions and responsive layouts.
IDEATE
User Flow
The user flow for the DZA Legal website is designed to provide seamless navigation through key sections: About, Practice Areas, Careers, Think Tank, Awards & Recognition, and Contact. The Home Screen serves as the central navigation hub, allowing users to explore the firm’s services, research resources, achievements, career opportunities, and contact options efficiently. This structured approach ensures clarity and ease of access for users, enhancing their overall experience.
1Home
2About Us
3Practice Areas
Home
The central navigation point providing access to all primary sections of the website Purpose: To organize the site’s structure and provide easy access to various areas. User Intent: To explore different sections based on their interest (About, Practice Area, Careers, ThinkTank, Recognition, Contact). Functionality: Links or buttons lead to the following major areas: About, Practice Area, Careers, ThinkTank, Recognition, Contact.
4Careers
5Think Tank
6Awards & Recognition
7Contact
PROTOTYPE
Lo-fi Prototypes
This collection showcases multiple high-fidelity design prototypes created for the DZA Legal website, providing clients with a variety of visual and structural options. Each prototype includes comprehensive layouts for key sections such as Home, About, Practice Areas, Careers, Think Tank, Awards & Recognition, and Contact.
The designs explore different aesthetics, typography, color schemes, and content arrangements, ensuring flexibility in aligning with the client’s brand vision. The prototypes aim to enhance user experience through clear navigation, elegant visuals, and consistent branding while maintaining a professional appeal suitable for a legal services website.
